UNA STORIA PER STAGIONE – PRIMAVERA new collection
UNA STORIA PER STAGIONE _ PRIMAVERA | ALESSANDRA BALDERESCHI
STYL’EDITIONS | MORE THAN WALLPAPER
The writer Gianni Rodari in “Tante storie per giocare” writes: «I want to tell you many stories / many stories to play / when I don’t know any more / you tell me them. / The stories of the past / spoke of fairies / of wizards, of witches / of sleeping beauties, / but around the world, / for those who know how to look for them, / there are many new stories / yet to be invented».
A collection of wallpapers dedicated to children where everyone can represent their own story by choosing from the different landscapes, elements and protagonists that the collection offers. There is a giraffe who wants to climb higher and higher to see how it is in the clouds, there is a wolf who sings a romantic song to the moon, there is a white bear who wants to travel in a hot air balloon, and finally an acrobat elephant who wants to make the world go around in the right direction…
ALESSANDRA BALDERESCHI | DESIGNER
STYL’EDITIONS | NEW ENTRY
“Alessandra redesigns the everyday with her own personal stylistic code. The world that emerges from her pencil has the intangibility of dreams and memories; recalls an era of bliss with the soft edges of the world of fairy tales.” (Mariateresa Chirico)
Alessandra Baldereschi after an artistic training, she obtained the master’s in industrial design at the Domus Academy in Milan. She subsequently obtains a residency-studio in Japan where she develops ceramic table designs with companies in the Gifu district. Upon returning to Italy, she begins to collaborate with companies such as Swatch Bijoux, Fabbian Illuminazione, Moss NY, Dilmos gallery, De Castelli, Seletti, Mogg, Ichendorf and other brands, creating projects for lighting, furnishings and accessories.
Her experimental series “Bosco”, seats and carpets made with natural leaves and mosses, belongs to the Dilmos Edizioni collection. Among her exhibitions: the Saint Etienne Biennale, Inside Design Amsterdam, the Seoul Design Festival and the Moss gallery in New York. Many of Alessandra’s projects have been selected for international exhibitions such as “Milan Made in Design” in Beijing and Shanghai, for the GLASS exhibition at the DesignHuis museum in Eindhoven curated by Li Edelkoort and for the Triennale Design Museum. In 2017 Alessandra was appointed Ambassador of Italian Design by Triennale Milano on the occasion of the Design Day.