Gumdesign

ART DIRECTION

Laura Fiaschi (Carrara, 1977) graphic designer
Gabriele Pardi (Viareggio, 1966) – architect

They deal with architecture, industrial design, graphics, art direction for companies and events.
Among their customers antoniolupi, Venice Biennale, De Castelli, De Vecchi Milano 1935, Pecci Museum, Nastro Azzurro, Red Bull Italia, San Pellegrino, S.Cab, Styl’Editions, Triennale di Milano.

They receive numerous awards including the Archiproducts Design Award 2022 for the Dress_Code chair designed for S.Cab, the Edida Award 2021 for the Borghi collection + the Edida Nomination 2020 for the Gessati collection + the Adi Booth Design Award 2021 for antoniolupi, the Adi Booth Design Award 2019 category “Research” for styl’editions, the Marble Woman Award 2019 + the Best Communicator Award 2014 category Design for La Casa di Pietra, the First Prize at the international competition of creativity “Swiss in Cheese”.

Selection Adi Design Index / Compasso d’Oro
Adi Design Index 2009 – “business research” section for the collective project Cambiovaso
Adi Design Index 2011 – “graphic” section for the container of contemporary culture Bau9
Adi Design Index 2012 – “design” section for Mastro table
Adi Design Index 2016 – “business research” section for the project La Casa di Pietra
Adi Design Index 2019 – “search” section for the Styl’Editions stand
Adi Design Index 2021 – “design” section for the Borghi basin
Adi Design Index 2021 – “research” section for the Antoniolupi stand
Adi Design Index 2022 – “design” section for Cistà container

They are active in the university sector with open lectures, workshops and collaborations with the Free University of Bolzano, the Cried of Milan, the IED of Florence and Rome, the University of Pisa and the Celsius of Lucca, the Faculty of Architecture of Genoa, the Faculty of Engineering of Trento; since 2017 are coordinators and teachers of the first Master in Design – Innovation and Product for High Craftsmanship at IED Florence.